How to Wholesale and Sell Custom Jewelry?

2022-03-25

While there are many different types of personalized jewelry available to consumers today, by far the most popular are custom rings, custom necklaces, custom bracelets, and custom earrings.

 

Custom Necklace

Often described as one of the easiest pieces to make, custom necklaces can be personalized in a number of ways. Customization can be as simple as adjusting the length to suit the client's preferences.

Personalized name necklaces and lettering necklaces are also popular. This is a relatively simple bespoke option where a portion of the necklace is engraved or etched with a specific name, date or message to make it unique. Plus, dog tags are also the hottest item in (personalized) jewelry today. Also a must-have.

 

Among them, stars Kate Middleton, Beyonce, Jennifer Aniston, etc. all love personalized jewelry, so they also brought fire to the custom jewelry market. Therefore, we can also sniff out fashion styles from celebrities and increase sales.

 

A custom necklace is a must-have custom jewelry because it is so popular and selling well. You don't have to worry that it won't sell.

 

Custom Ring

Relatively easy to modify, rings are another very popular form of custom jewelry—especially engagement and wedding rings. They can be personalised by engraving names, dates or even complex designs on the inner or outer straps. Other customization options can include choices of widths, textures, color choices, gem sizes, and settings. The custom wedding ring market has seen significant growth over the past few years as jewelry designers and suppliers have recognized the consumer need for personalization.

 

Therefore, the ring is also a must-have for customization, because it is timeless and enduring.

 

 

Custom Bracelet

Personalized bracelets are also a popular option for those who want a unique piece of jewelry. They are relatively easy to create from scratch (depending on the method). For example, existing bracelets can be customized by rearranging links, adding or exchanging beads and securing charms to create entirely new designs.

 

Like custom necklaces, bracelets can be personalised - usually by adding an engraved charm with a person's name. Since the charms on bracelets are usually much smaller than the pendants on necklaces, the surface area for carving is also much smaller. This means that short engravings such as single words, coordinates or dates are often popular customization options.

 

Bracelets, you can also prepare some.

 

Custom Earrings

Custom earrings are also a popular option - but like bracelets, they usually don't leave much room for an engraver to work.

 

Earrings, you can decide according to your budget.

 

We've already purchased custom jewelry, so how do we sell it?

 

1. The sale of custom jewelry must not miss important festivals. Advertising and selling custom jewelry on important festivals can do more with less. Because custom jewelry is a jewelry that can better interpret an important festival or day, it represents a special meaning.

 

2. You can also market jewelry to a wide variety of groups, from spring graduations, summer weddings and fall birthdays to winter holidays like Christmas and Valentine's Day, and it can keep your cash register ringing all year long. There's nothing more special than adding a personal touch, like engraving the recipient's name, the date of a special occasion, or a personal message. Or, as new technology now allows, laser-engrave or sublime photos of loved ones onto bracelets, pendants, key chains or mirror flour boxes. So whether your store offers rotary engraving, laser engraving, dye sublimation or a combination of these marking methods, jewelry continues to play an important role in our industry.

 

3. If you have offline sales channels, don’t miss the on-site marketing moment. Say, for example, to a customer who is shopping for personalized jewelry as a gift, suggesting that shoppers also buy something special for themselves. For example, educate pregnant women about your baby's engravable jewelry or sublimable pendants that can hold baby pictures when buying gifts for others. A man buying a groomsman gift might also like cufflinks with his initials. If his fiancé is with him and you can get in touch with her after they're gone, suggest her special message below the cufflinks he'll be wearing on their big day.

These conjoint marketing moments can also be a huge boost to custom jewelry sales, as few people resist a one-of-a-kind, personalized jewelry.

 

Of course, we all know that the time and effort required to make custom jewelry is much higher than mass produced jewelry. Still, the results are worth the money. The extra attention to detail and precise customization to suit an individual's personality, taste and style add an invaluable addition to a personal jewelry collection. Because of this, custom jewelry is extremely popular with buyers both historically and today.

 

Finding a jeweler with great craftsmanship is essential to making the perfect piece of jewelry. Experienced jewelers will have the skills and expertise needed to assist clients with their designs and create masterpieces with precise materials.

However, you need to be very careful when choosing a supplier or designer for custom jewelry. Because of their popularity, some unscrupulous dealers may sell fake or low-quality items just to make a quick buck. Due to this growing market, it is not always easy to find a good jeweler or jewelry supplier at a great price.

 JC Love Jewelry always welcomes you to wholesale high quality stainless steel custom jewelry.